They wanted to create a website that help increase their fundraising goals and be easy for users to navigate through. They wanted a design that would be modern, fun, and look good for years to come.
The old website did not emphasize the fun, wild, and exciting aspect of the Runwild brand. I wanted to play up the “wild” part of the name by choosing a font that was more distressed and utilizing bright gradients and animal prints.
It gave Leading Edge as a company more versatility as their current website shows that on the forefront, they are a more formal business. The RunWild event shows that they have a more playful side. The design was created with the intent of attracting people because of it’s wildly different and stand out design.